Evo House Singapore
Redefining Premium Living
No Digital Bridge to Students
"Evo House is a premium student accommodation provider in Singapore, but they lacked a digital bridge to their primary audience: international students."
Absolute Zero Start
No followers, no content history, and zero brand recognition on social media.
Dual-Audience Messaging
Balancing trendy student lifestyle with safety reassurance for parents.
Time-Sensitive Launch
Launched in December to capture the massive Jan/Feb student intake.
The JXING Tech Intervention
We deployed a Reels-first approach to break the algorithm cold-start, with a strategic content mix: 30% Lead Gen & Brand Story, 25% Educational Awareness, 25% Safety & Comfort, and 20% Community & Lifestyle.
End-to-end Social Strategy with @evohouse.sg handle setup
High-conversion Content Production focused on Reels
Community Building & Migration from zero followers
Real-time Analytics & Reporting with weekly optimization
Caregiver spotlights addressing parent safety concerns
See the Difference
The Numbers Speak
@evohouse.sg
Overview Metrics
Total Views
Total Reach
Follower Growth
Interactions
Content Pillars
Strategic content distribution engineered to maximize engagement and organic reach
Educational Awareness
Survival guides, transport hacks, and local culture for new students.
Safety & Comfort
Addressing parent concerns with caregiver spotlights and security features.
Lead Gen & Brand Story
Direct conversions through promos and transparency behind the brand.
Community & Lifestyle
Showcasing the vibrant social life and student testimonials.
Top Posts
Content that resonated most with the audience
"Care Doesn't Clock Out"
"Dinner Vibes & Good Food"
"MRT & Location Guide"
Growth Trajectory
Follower Growth
Weekly Impressions
Strategic Wins
Reels Dominance
72.5% of total views came from non-followers, validating our investment in short-form video discovery.
The Caregiver Edge
Content spotlighting 24/7 support had the highest 'Save' rate, confirming safety as the primary driver.
Campaign Summary
The "Cold Start" Breakthrough
"Building an organic Instagram presence from zero to thousands of impressions in just 30 days during a critical peak season. 72.5% of total views came from non-followers, validating our investment in short-form video discovery."
"From absolute zero to algorithm domination."
Ready for Your Transformation?
Let's discuss how we can help your business achieve similar results.